Apr 07, 2022
In Fashion Forum
When he doesn't get this follow up message from you, he will take his custom elsewhere. Are you throwing away money due to inconsistent and mailing list ineffective follow up? Following up with leads is more than just a process - it's an art. To be effective, you need to design a follow up system, and stick to it, EACH AND EVERY DAY! If you don't follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process. Consistent follow up gets results! When I first started marketing and following up with mailing list prospects, I used a follow up method that I now call the "List Technique." I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company's latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mailing list mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn't a very good follow up method.