Apr 20, 2022
In Fashion Forum
At the beginning of the epidemic, we chose to close the store. The Shisan Group has four stores nationwide, and the monthly salary expenditure is nearly 15 million yuan. In order to relieve the pressure of survival, we have to think about the business development during the epidemic. For the nightclub and disco industry, beverages are the most profitable part. Considering that many restaurants have launched online delivery business during the epidemic, we have also conducted corresponding analysis on the delivery business. But the difference between us and restaurants is that restaurants mainly sell services, meals, drinks, etc., while nightclubs rely on music and performances to create a happy atmosphere, and create a premium for food and drinks in the atmosphere. When consuming offline, a bottle of wine may sell for thousands of yuan, but if you simply deliver the wine, consumers may not pay an expensive price for a fast-moving consumer product that has lost its atmosphere. So we finally chose to put the breakthrough online and use music and performances to attract popularity. The best form of presentation of music and performances is live video. Nightclub artists can perform online, which is the most direct content outlet. In addition, in terms of platform selection, we chose to use Douyin as the main display outlet. There are three reasons to choose Douyin: First, compared to other live video platforms, Douyin has a larger audience; Second, Douyin users often scan videos to pass the time, relieve stress, and have more time to contact new Panama Phone Number List things; The third is that the users of Douyin are similar to the audience of nightclubs. They are all post-90s and post-95s, and there are even some millennials. They like music very much. I hope this way can make more young people and love music. friends feel the charm of music. The lesson behind these measures is that when starting a new project, first find what you do best. What we are best at is our own products, the scalability of our services and the advantages of music + DJ, which together can form a form of performance and put it on the Douyin platform. The second is to find a similar scenario and combine it with your own business in the fastest way. Taking Mr. TONY as an example, during the epidemic period, we cannot do delivery and door-to-door services, but we can teach you to cut your hair, push your head online, and teach others how to quickly turn yourself into a simple hair stylist. Last but not least, if you have identified an idea, you must run it first. Discover new gains in the process, rather than just thinking about whether your equipment is complete. In terms of decision-making power for new business, we have borrowed a classic saying in the Internet circle: the world's martial arts, only fast can not be broken.