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sharmin Akther
Apr 12, 2022
In Fashion Forum
when a user reaches a page URL that does not exist. As we mentioned in #35 of this list, this creates a bad user experience. A 404 error is especially problematic if the broken page contains a lot of inbound links. Just as you can find dead links to competitors and “hijack” them, your competitors can do the same with you. Run reports regularly to identify 404s. Then 301 redirects each 404 URL to its most relevant equivalent live page (if the page returning a 404 really doesn't exist anymore). In the meantime, create a custom 404 page that can direct users to useful content. This is recommended in Google's guidelines. 38. Fix your site quality Another reason to process 404s and have good content is to improve the quality of your site. This is an indirect link building technique. Quality company employee list website editors and link builders for those websites will not link to a site that is not maintained. A low quality website cannot be considered a subject matter expert worthy of a link. Again, the reason is user experience. 39 . Plum Link If your website has been hit with a penalty, sometimes the best option is to cut off spam. Check out our Backlink Assessment Flowchart and Link Removal Recommendations to learn more:Backlink Evaluation Flowchart We call this link pruning, and it's something we offer with our penalty assessment services at Bruce Clay, Inc. 40. Perform Site Migrations Carefully PageRank cannot be transferred from an old site to a new site until the old pages are re-crawled
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sharmin Akther

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